“To thine own self be true.”
— William Shakespeare
There is elegance in simplicity and wisdom in truth. Recently I was treated to an example of this when Bryan Flanagan, during a sales workshop in Ohio, used two simple questions and one statement to make a key point to a room full of sales professionals. He began with an important sales tool – transportation. “How much do you spend each year on your car?” He then asked us how much we spend on professional appearance (hair, clothing, hygiene, etc.) The estimate was in excess of $6000.
In context with the rest of the session the logical conclusion was clear when he completed the point by revealing the price of his sales training package. Your car gets you to the appointment. Your personal appearance helps create a good first impression. But, it’s who you are that earns their business. The implication was this. You need to continue investing in yourself and here’s an affordable opportunity for doing so.
“Honesty is the first chapter of the book of wisdom.”
― Thomas Jefferson
It’s amazing how much simpler life appears when we give honest, straightforward answers to the right questions. It’s even more amazing how much simpler life becomes when we comport ourselves according to what we discover in those answers, not what we wish to be true.
“If you look for truth, you may find comfort in the end;
if you look for comfort you will not get neither comfort nor truth
only soft soap and wishful thinking to begin, and in the end, despair.”
— C. S. Lewis