Take a phrase from the culture, change a word or two, and wrap it in a metaphor and you have a blog post. Yesterday while I was writing I felt my brain nudging me toward a special message that would capture your imagination and everyone else’s. Knowing that we all have unique needs and desires, I wondered if the contents of any message could have 100% appeal to a diverse audience. As I thought carefully about it, I determined for myself this message could in fact be relevant to virtually everyone. Whether you agree or not, I believe it is so rock solid and has such great potential to change lives that everyone will want it. What’s not to like about that?
You would expect that something of this value would already be universally known and part of everyone’s life. Yet I would wager that within five minutes of observation we could discover that what seems obvious and valuable for mankind is not a dominant part of our culture. And as long as we remain in our private world we will fail to see the magnitude of this truth. Why? Because this problem is about something that is missing. It is more challenging to see what is absent than what is present. Like elephants, we seldom think about them until there is one in the room. Even then, some people miss it!
So what is this elephant that is not in the room for most people, much of the time? The elephant is this: “Think strategically every day and plan accordingly.” It’s as simple as that. Whenever the elephant leaves the room one of two things happens. Either we don’t act when we should or we act poorly because we didn’t think first. Both are potentially dangerous! That’s why everyone needs an elephant like mine.
By the way, my friend Michael Ehrler has a name for his elephant: Strategic Time-Out Pause (aka S.T.O.P.)