What’s In a Name?

“What’s in a name? That which we call a rose by any other name
would smell as sweet.”
   — William Shakespeare

Where Do Names Come From?

Does a name really matter?  The Affordable Care Act was given its name before it was implemented and tested in the marketplace.  Based on this fact, one must conclude that the name was chosen either for its intentions and/or to influence public opinion.  What other reasons could there be?

What comes first, the name or the reason for the name?  I suppose a name can be arbitrarily assigned for no other reason than we need a word for it.  Even so, the name eventually takes on meaning and significance, sometimes more than the object itself.  The Cleveland Browns is a franchise consisting of players, coaches, supporting staff and stadium.  This includes the heritage and the name.  In 1995, when the owner made plans to move the franchise to Baltimore, the city threatened legal action.  The team name was so important that it became a major bargaining chip in the compromise that in the end, allowed the owner to move the team to Baltimore, but leave the name behind.

Names are assigned to something that is real or at least created in the mind.  I’m not aware of any situation where someone created a name first then set out to make something that fit it.  “Google!”  That’s a cool word.  I think I’ll make a Google this week, IF I can decide what it is.”

Business Development – A Confusing Name

Sometimes a name takes on brand new meaning even to the point where it has so many meanings that the name becomes confusing.  This brings us to the topic of the week: business development.  Some people associate it with the sales function.  Others would say business development is about building infrastructure or strategic business relationships.  Product development is another perspective. So which is it?

What you most often associate with business development probably depends on your personal perspective.  Here are two definitions that bring clarity to the name and accommodate our multiple perspectives:

“Business development is … the process of uncovering the “unknown unknowns” that can help to grow a company. The key is to focus on specific metrics that define growth for your business and then seek out the partnerships, people and products that increase those metrics.”
— Source:  www.businessinsider.com

“In 1997, the international Committee of Donors for Small Enterprise Development coined the term ‘business development service’ to describe services that improve the performance of the enterprise, its access to markets, and its ability to compete.  BDS includes training, counselling and advice, developing commercial entities, technology development and transfer, information, and business linkages.”
— Source: www.ilo.org

I like both of these definitions for their strong emphasis on people.  Even more, I like what Zig Ziglar said.  “You don’t build a business –you build people– and then people build the business.”

Clay Mathile, former owner of IAMS, once said this, “When you invest a dollar in a person, you get $10 back.  When you invest a dollar in a machine, you get $2 back.”

People are the intended beneficiaries of business development.  They are also the cause of it.  Therefore, business development is “of the people, by the people, for the people”.  Any activity that develops people is at the heart of developing business.  For this reason, I am proud to say that Wright Cross Performance Group, a company that develops people, is in the business development business.

CLICK HERE for business development opportunities the Ziglar Way!


 

What is “What If?”

What If Banner

Once An Ancient Mind Game

Now a Life-Changing Adventure Game for Career Professionals

Everyone plays this game more than they admit.  For some it’s mostly from a negative perspective. What if I get lost? What if it doesn’t work? What if I don’t like it? What if I fail? What if people laugh? What if, what if, …? Such negative self-talk is a game of fear that causes us to talk ourselves out of life’s opportunities Today, the Game Changers Team of Wright Cross Performance Group is pleased to announce a brand new edition of What If? Let’s Play!

ROUND #1 – “The Practice Round”

The object of the game is to use four What if? Power Questions to knock down Negativity and out of the game. Your first move is to think of a hypothetical opportunity that involves Going Someplace, Doing Something, Learning Something, Meeting Someone, Discovering Something, Acquiring Something, and/or Experiencing Something. Maybe it’s the chance to develop a new skill or have a little fun. Next, within the context of your opportunity, answer the first What If? Question (Q1) by choosing the favorable outcomes you desire from such an opportunity. Unlike Chance Cards in the game of Monopoly, all of the What IF? Outcomes are positive AND you can choose as many as you want. How cool is that?

Q1: “What if I choose to grab this opportunity – what positive outcomes will I want and expect from it?

Influence Money Knowledge Momentum Strategy
Clarity/Focus Insight Efficiency Effectiveness Plan/Goals
Motivation Peace of Mind Fun Excitement Pleasure
Strength Confidence Inspiration Self Esteem Accountability
Referrals/Leads Relationships Teammates Friendships Faith
Opportunities Solutions Improvements Direction Options
Ideas Suggestions Resources Processes Systems
Growth Decisions Resolution Relief Vision/Dream
Methods Resources Tools Techniques Skills

After answering your What If? Opportunity Question, answer each of the following What If? Consequence Questions. Your answers will reveal the solution that wins the game.

Q2: “What if these outcomes were truly possible – then why would they be important to me?”

Q3: “What if I DO NOT take advantage of my opportunity – then how will I feel?”

Q4: “What if I DO and then actually realize one or more of my expected outcomes – them how will I feel?”


ROUND #2 – “Playing for Keeps”

Practice is good, but a real opportunity is better.  In this round, repeat the four power questions with a real “What If? Opportunity such as Prepare to Win!   This half-day workshop on November 4, 2014, featuring Tom Ziglar (son of Zig Ziglar) is a live event to help you grow personally and professionally and build professional relationships.  Once again, unlike Monopoly, the What If? Outcomes are heavily stacked in your favor.  So much so that you could experience ALL of your chosen outcomes, but only if you play by the rules of the new edition of What If?  The longer you play the old negative edition, the longer you will procrastinate and miss out on the available benefits of Prepare to Win!  It’s an opportunity you can’t afford to miss.

Claim it now at:  WrightCrossPerformanceGroup.com

 

What If?